People Magazine: NY Times is Bogus

Larry Hackett, managing editor for People magazine, just sent this email to staffers to address the recent NYTimes piece titled “Angelina Jolie’s Carefully Orchestrated Image”:

“I don’t normally address press stories about how we do our business here at People. But today’s New York Times pg. 1 story about Angelina Jolie requires a response. In the lede, the story strongly suggests that People, while negotiating for the twins pictures, had explicit conversations about our “editorial plan” and made ‘a promise’ that coverage would be positive.

“These sorts of stories have appeared in media gossip columns before. I have ignored them in the past as the unfortunate fallout of competition and sour grapes. But today’s story, in a much different venue, takes these rumors to a new level, so let me be absolutely clear: The suggestion that we have ever made any promise of positive coverage, or have submitted an editorial plan, is completely false. That I or anyone else would promise, on paper or verbally, to purposely slant coverage as condition for acquiring pictures, is insulting to all of us.

“Here’s what is true: Celebrities-and senators and business executives and athletes-are always trying to bend stories their way. We deal with that pressure every single day and engage in many conversations regarding all elements of coverage. Angelina Jolie is very candid about wanting attention for her charitable efforts, and we have covered many of them because we believe they are interesting stories. But in doing so, we have never relinquished editorial control. There have been occasions when her goals and our needs could not be reconciled, and we have walked away, as we have with countless other story subjects.

“In our coverage of both celebrities and everyday people, People certainly often celebrates their accomplishments and milestones. To say that our coverage of Angelina Jolie has not been admiring would be disingenuous. But the suggestion in today’s Times that this ‘positive’ coverage is codified and promised is totally bogus, and needs to be rejected.”