Scope out Rihanna’s new commercial for Gucci! Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”
Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”
25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF.
Check out the commercial below and the behind-the-scenes video on YouTube.
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